Impact of Loyalty Programs on Customers’ Loyalty: A Case Study of Shoes and Handbags Retail Outlets of Pakistan

Authors

  • Medeeha Irshad COMSATS Institute of Information Technology
  • Shehla Amjad COMSATS Institute of Information Technology
  • Saquib Y. Janjua COMSATS Institute of Information Technology

Abstract

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Published

2015-06-30

Issue

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